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Today in Viral Internet: November 7

Sound files, store dances and one rubber cinder block. November 7 keeps producing clips the internet refuses to retire.

Today in Viral Internet: November 7
2012

The Vine Boom Sound File Is Released

On November 7, 2012, sound design company Bluezone Corporation released a cinematic sample pack, and its preview opened with a deep impact sound catalogued as Bluezone Cimpact sound 001. Nobody downloading a sound library that day knew they were holding a future language of the internet. The file sat in a professional catalogue, waiting for comedy to find it.

Vine star King Bach began cutting the sound into his videos in 2014 for dramatic effect, and the boom became the platform's favourite full stop. Vine shut down in 2017, but the sound moved with its creators to YouTube, Instagram and TikTok, later pairing with reaction faces and absurd edits until it became a standard tool in almost every meme editor's kit.

My take: My take: The boom is punctuation now. A generation of editors learned comic timing from a sound effect that started life in a sample pack.
2018

Apple Store Girl Starts a Challenge

Between November 7 and 8, 2018, Lashay Hinton posted a video of herself dancing to Pretty Ricky's Love Like Honey in front of an Apple Store computer camera. The twist was the footage itself. She had recorded it back in 2009, in the era when dancing for a store webcam was its own small genre of internet fame.

The clip earned her the names Apple Store Girl and Apple Store Queen, and it launched the Apple Store Challenge as other users copied her moves and outfit in parody videos. The joke had a second life years later. In early 2024 the dance resurfaced on TikTok, where one recreation passed 10 million plays in about a month, nine years after the original recording and six years after it first went viral.

My take: My take: A 2009 webcam clip outran most planned content of 2018 and 2024. The archive is the internet's real talent scout.
2020

Hey Watson, the Cinder Block Lands

On November 7, 2020, prop maker Scott, posting as scottpropandroll on TikTok, shared a video of a movie prop cinder block made of rubber. In the clip he throws the fake block at his son Watson as Watson rides past on a scooter, shouting his name. The gag works because the block looks heavy and behaves like a toy.

The video gathered around 350,000 views over its first two years, then reposts carried it much further in 2022. A You Laugh You Lose video from creator Jimmy Here referenced the clip to more than 1.6 million views, animators rebuilt the scene, and in June 2022 Scott posted the backstory to about 1.6 million views in three days. A prop built for film sets became a family meme with a long tail.

My take: My take: The best viral props are honest fakes. Everyone is in on the joke, nobody gets hurt, and the clip can run forever.
2023

G-Force Mog Flips a Training Video

The original footage was much older. A pilot undergoing centrifuge training in 2007 filmed his face pulling back under heavy g-force as he passed out, and the video reached YouTube soon after. For years it circulated as a curiosity about what flight training does to a human face.

On November 7, 2023, TikTok creator popeyezchickensandwich reversed the footage and captioned the moment with a lock in joke, and the reversed version pulled roughly 6.8 million plays and 1.3 million likes in six days. Reversing the clip turned strain into swagger, and other creators began recreating the face in real life within days. Know Your Meme catalogued the format as the G-Force Training Video, or G-Force Mog.

My take: My take: One reverse button rewrote the whole meaning. Editing is not decoration on the internet, it is authorship.
2025

The Domer Meme Arrives on TikTok

On November 7, 2025, TikTok user sammythemayor posted the clip now credited with popularising the Domer meme. The format flashes four colour coded images of baby Bart Simpson across the screen, each matched to an audio bite of Bart saying the word Domer, lifted from the 1992 Simpsons episode Lisa's First Word.

Dictionary.com later documented Domer in its meme dictionary, noting how the TikTok format grew out of a similar 2024 meme built on colour coded Homer images. Copycat versions followed the same structure, swapping colours and timing while keeping the sound as the anchor. A two second audio clip from a 1992 cartoon episode became a repeatable format 33 years later.

My take: My take: The Simpsons is the internet's sample library. Chop a classic small enough and a new generation will loop it like it dropped yesterday.

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